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Information and Ideas / Command of Evidence Difficulty: Easy

Time Participants Spent Reading about Five London Museums

Museum NameRankingPercentage of total time spent reading about museum by participants provided with rankingPercentage of total time spent reading about museum by participants not provided with ranking
British Museum13618
National Gallery22120
Tate Modern41617
Victoria and Albert Museum51423
Natural History Museum31322

Researchers recently conducted an experiment to understand how we use rankings to make decisions. They created a fictitious travel website describing five museums in London. Then, they invited two groups of participants, who had never visited the museums, to review the site and select the museum they would be most likely to visit. Meanwhile, the researchers tracked the amount of time each participant spent reading about each museum. For one group, the website ranked each museum, titling the page “The Top 5 Museums in London.” For the other group, the museums and their descriptions were not ranked. The researchers concluded that when reviewing ranked lists, we tend to focus on the top-ranked option. 

Which choice best describes data in the table that support the researchers’ conclusion?

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Explanation

Choice B is the best answer. By looking at the top-ranked option, we can see that people provided with ranked lists spent more time reading about the British Museum than reading about other museums (36% of the time versus 21% for the second-ranked option).

Choice A is incorrect. The claim is about people with ranked lists, and these data are about those with unranked lists. Choice C is incorrect. The claim is about people with ranked lists looking at the top-ranked option, and these data are about the third-ranked option. Choice D is incorrect. The claim is about people with ranked lists, and these data are about those with unranked lists.